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First published in 1994 by Gerald Grow, this article takes a critical look at advertising, exploring the meaning behind the images. Commercials work not because they sell a product, but because they sell a “state of existence,” or a “way…
Sociology looks at income and wealth and one of the repetitive insights of sociology is that wealth in unequally distributed, more so today than perhaps ever before. In these modern times we generate more wealth than at any time in…
Colonel Muammar Gadhafi’s days as Libya’s overlord are fast coming to a close. For an astonishing 41 years the people of Libya have been subjected Gadhafi’s abusive reign. However, seizing upon the revolutionary fervor that is sweeping through North Africa,…
Scholars have referred to Homo sapiens’ game-changing capacity to transform the biological evolutionary process into an intellectual exercise—or what I refer to as super-adaptability (McGettigan, 2011, 2013)—in a variety of ways. Karl Popper (1999) distinguishes between biological and cognitive problem…
There’s something wrong in the world today, and Sociologists know what it is. We live in a system that privileges cash value over everything else. If you can’t lay a dollar value, and if you can’t generate profit, it is…
Has anyone noticed something strange lately? The Constitution clearly indicates that US democracy should operate on the principle of majority rule. This means that, when it comes to running the government, any idea that’s supported by 50% + 1 of…
This student essay was submitted for Sociology 435 (The Sociology of Social Change) at Athabasca University. It is a critical examination of the “heinous” way the media treated the aids epidemic, and their absolute disregard for social responsibility or the…
Fate is the most potent weapon in a the arsenal of determinists like Stephen Hawking. To contend, as determinists plainly do, that the outcomes of events are pre-determined is essentially the same as saying that the ebbs and flows of…
Why bother with space travel? As America’s terrestrial problems escalate (e.g., budget deficits, financial crisis, war on terror, healthcare, etc.), critics have charged that space flight is little more than a futile and expensive hobby. After all, what hope is…
A sociologist looks at energy. Not oil, not nuclear, but renewable. Solar panels, wind, geothermal, these are all part of a decentralization of power generation. When every home has its own energy generating power plant we won’t be dependent on…
