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A technological utopia? | The Socjournal

Download Citation Abstract The view propogated by the media companies and sellers of technology is that technology is freedom. From early dishwashers to the recent spate of ads hawking the latest social phones, technology leads to utopia. But does it?…

The Business of Higher Education | The Socjournal

Download Citation Abstract Higher education faces challenges. From the competitive ethic of commercialism to the increasing demands for accessible and flexible education, colleges and universities face pressure to change. But is the solution to our educational woes to be found…

Nature’s Taskmaster | The Socjournal

Download Citation Timothy McGettigan If the messages embedded in folklore mean anything, then until very recently humans were terrified of the natural environment. In many cases, the scariest part of folk tales involves foolish individuals–often kids, in order to emphasize…

Gender Advertisements Revisited

Greg SmithDepartment of Sociology University of Salford ABSTRACT The fate of Goffman’s Gender Advertisements in the sociological literature is reviewed nearly two decades after its original publication. The paper underlines Goffman’s consistent social constructionist approach to gender differentiation, an approach…